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Washington Life Science Industry Directory
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New Edge
| New Edge
1350 Spaulding Ave
Richland, WA 99352 | |
| | | | Phone: | (509) 737-9900 | | Fax: | (509) 737-9901 | | Year Established: | 1996 | | Employees: | 20 | | Main Contact: | Pamela Henderson, PhD | | | | Company Description | | NewEdge is a strategy development, research and design firm that provides market entry, growth, and sales strategies for start-up to mature businesses. NewEdge has developed over 200 market entry strategies, with many of those for biomedical and biotechnology companies. Under the leadership of Dr. Pamela W. Henderson, NewEdge has developed a methodology called Disruptive Market Research™ for identifying and calibrating the market for potential disruptive innovations. The work is conducted in phases to keep the focus on impending decisions, provide fast turnaround and minimize the cost. NewEdge develops achievable strategies and assists in implementing them through a broad range of services such as assistance with pricing, promotion, branding, advertising, web site development and more. | |
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