Objective Insights is a consulting firm dedicated to providing health care companies with marketing and financial analysis. The firm help clients make informed decisions about their business opportunities, and their expertise includes: Sales forecast modeling; Forecasting tools and systems; Market assessment and analysis of marketed and development products; Product development and portfolio optimization; Business development analysis; Pricing and reimbursement; Public policy analysis; Decision analysis and general business modeling; Product lifecycle issues such as clinical trial strategies; andTraining and educational presentations.

Examples of projects include: Assessed product potential for in-licensing, out-licensing, and corporate resource decisions; Selected corporate partnership structures which best match a company’s short- and long-term business objectives; Explained the company’s business model to potential investors; Optimized product portfolios to obtain the best return on a company’s R&D investment; and Determined pricing and reimbursement approaches which best position a company’s product in an increasingly competitive health care delivery system.